Lean Startup

The problem statement

By 
Matt Hoffman
October 9, 2020

The entrepreneur who can communicate better usually wins. When breaking down the problem statement, follow these steps:

1. Specificity is a must.

2. Clearly identify your target persona.

3. Size your total addressable market.

4. Define the (current) problem.

5. Refrain from using the words "we" or "I."

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